Web designers love Wagtail CMS (you probably do too...!).

Wagtail makes it a pleasure to use your website on a daily basis

Wagtail content management

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New clients often ask if we also offer Wordpress, Drupal ... websites. When we ask a bit more, they mainly want a user-friendly CMS that allows them to publish pages easily. This is why we think Wagtail is an ideal choice. For us, Wagtail is a modern and dynamic CMS. Where especially we can smoothly program all technical challenges. With the bonus that you will have a super user-friendly CMS. That is why we choose our web design services the number 1 CMS in the Python world: Wagtail.

What is Wagtail CMS?

Wagtail is a contemporary Content Management System built on top of the Django web framework. It has all the features you would expect from a modern CMS.

  • Navigation according to tree structure
  • Richtext content editors with possible extensions
  • Manage media materials such as photos and documents in one central location
    • Artificial intelligence implementation for photo recognition
    • Point of interest focus area
  • Internationalization, easy to manage multiple languages
    • Integration with DEEPL for automatic AI translations.
  • Setting up workflow in the path from concept to publication for articles.
  • The backend is WCAG-compliant, which makes it accessible to people with visual impairments, such as the visually impaired and blind.
  • Formbuilder so you can create your own forms.
  • Streamfields
  • Extensive rights system
  • Multisite capability
  • SPA or MPA (headless CMS)
  • and much more ... (see on wagtail website)

What makes Wagtail so beloved by users?

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From a user standpoint, Wagtail is an excellent experience primarily as a content editor. As a web developer, you can do anything with it that your imagination allows. We can create small component programs for every part that you as a customer need. This enables you to create richer and richer pages. Ultimately, this benefits the overall UX user experience. Your pages become more dynamic within the framework we program for you.

Create SEO content with a team.

Wagtail lends itself very well to working on content and SEO with multiple people. This is thanks to the built-in content flows you can set up as an owner. For example, are you working with a copywriter or a translator and do you have a proofreader? Well, with Wagtail you can easily set up these flows in the CMS. In fact, you can create certain profiles through the rights system. When a page is then created, you can set up an automatic flow for this, allowing you to get reviews and approvals from the right people at every step towards publication. This way, the copywriter is always informed when to edit a text and the translator is automatically called in at the right time. In addition, thanks to a comment system in Wagtail, you can provide texts with comments within the team. And thanks to the rights system, you are also able to break down these flows, for example, if you are working with different teams.

Website customization and enhancements.

Once your website is live, you might want whole new page types or other modifications or extensions within your system. Well, Wagtail, thanks to its Django architecture and modular structure on both the frontend and backend parts, is easily customizable by your web developer. This also allows you to request new features all the time.

In most cases when we build a website, more is needed than just a website. It often needs to be integrated with a CRM or with an API. Sometimes we may build web applications ourselves for special business logic cases. Well, Wagtail is excellent for this as well. Even more: it is the reason why we choose Wagtail and therefore one of its USPs.

AI chat GPT4 integration via API in Wagtail.

An integration of GPT-4 into Wagtail via API offers many opportunities for automating text-related tasks on your Web site. First of all, it is important to note that this integration requires a paid OpenAI account. With GPT-4 API, you have several options to optimize your texts for SEO, improve text writing, and automatically generate short descriptions and quotes by running CHAT-GPT or A/B tests to see which texts best suit your target audience.

The integration of GPT-4 API into Wagtail means that you can use this AI chatbot directly within your admin environment to automate various text-related tasks. For example, you can use the AI chatbot to generate short descriptions and quotes for your pages and blog posts. This will save you a lot of time and ensure that your content connects better with your target audience.

Another option is to use GPT-4 API to improve and optimize your website content for SEO. The AI chatbot can help you write texts that search engines can easily find and understand. This will lead to a higher ranking in search results and more traffic to your website.

With GPT-4 API, you can also run A/B tests to see which texts best match your target audience. By generating and testing different texts, you can improve your website's conversion rate and increase visitor engagement.

In short, the integration of GPT-4 API into Wagtail offers many opportunities to optimize and automate your website. It is a powerful tool to improve your content and SEO strategy while saving a lot of time. Talk to us and together we will explore the possibilities that AI is going to offer for your website.

From whence did Wagtail come?

She originated at renowned UK Non Profit based web agency Tourchbox. The developers became frustrated with the existing popular content management systems such as Wordpress and Drupal. So they started building Wagtail several years ago as an Open Source project. Once Wagtail was stable, they made the choice to stop working with Wordpress or Drupal, even though they had reputable NGOs there.

Since then Wagtail has become the #1 CMS in Python/Django land and a rapidly growing success worldwide. Torchbox and many others create large websites such as Oxfam, Nasa jet propulsion laboratory and smaller websites are built with Wagtail.


If you are looking at having a website created for your business or project, make your website content manager happy by going for Wagtail. In doing so, you'll be making an excellent choice.

Features of Wagtail


Wagtail is incredibly fast. Your website will therefore score excellent on speed


The CMS is very intuitive. No difficult states that cause you to misconfigure your CMS or need training to understand it first.

Content Management

Wagtail allows perfect teamwork on your content. You can incorporate revisions and approval processes.


Building around Python and Django makes it easy for programmers to add additional features.

Open source

Because there is global support for Wagtail, the CMS continues to improve and we have confidence in the future.


Wagtail can be applied completely headless so that the website can be built entirely with APIs.

What does a Wagtail website cost?

When you ask for different quotes from web agencies you will get very different prices. That's because a lot depends on what services you need. Exactly how much custom development and design is needed and how many design revisions? Are there API integrations? Does content need to be written? Does a marketing plan need to be created?

Code-on builds your website with Wagtail headless or so-called SPA technology. This means that your website will use the most up-to-date and best techniques, making it not only lightning fast, but also very feature-rich.

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With Wagtail, our developers can quickly create the necessary components of a website and ensure it has a very easy-to-use, user-friendly CMS.

Onno Timmerman
Managing director Code-on

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