The end of SEO
Is the end of SEO in sight with the AI revolution?
A new era on the Internet is dawning. Search will be different, and requesting information is already different. But what does this mean for your Web site and the leads you generate?
The YouTube video seen above discusses how SEO will change dramatically in 2024 with the rise of AI. According to the video, search engines like Google will rely less and less on external content as AI models like ChatGPT and Gemini provide users with answers instantly. This means that businesses that now rely heavily on SEO for traffic and revenue are likely to face problems. Google wants to keep users on their own pages to generate more ad revenue. This will make it harder for businesses to attract traffic to their Web sites through search engines. The speaker stressed that it is important for companies to take back control by building their own audiences, strengthening outbound marketing, deploying diversification and, above all, developing strong customer relationships, such as through e-mail marketing.
My Opinion
While I largely agree that SEO is drastically changed by AI, I do not believe that search will disappear. Indeed, search will remain essential, but the focus will shift. Articles aimed purely at generating traffic with no real content will become less effective. AI will indeed get better at answering simple questions, but for more complex and specific needs, such as finding a reliable installer or a Web development company, people will still use search engines. Google is evolving into a more specialized directory where you look for companies that provide specific services.
This presents opportunities for businesses to differentiate themselves by clearly communicating what their services are and where they are located. The quality of service and location play an increasingly important role here. Companies that are smart about this can still benefit from search.
In addition, we should not forget that adaptation to AI in Flanders will be slow. Although tools such as ChatGPT and Gemini are rapidly emerging internationally, Flemish consumers will stick to old habits, such as visiting websites directly. This means that companies can still rely on traditional search traffic for now, but they need to be prepared for the future.
In short, despite the rise of AI, search remains relevant, but the way it is changing. As an entrepreneur, you need to anticipate these changes and adapt your strategy. It will be a challenging but also exciting time full of new opportunities.
